Hot dogs… Fireworks… And printing! Warm weather is finally here, which means it’s time to spring into action with your printing efforts as customers start to eagerly shop in-store. Learn how these simple print techniques can help drive traffic to your business, and in many cases, win over the hearts, minds, and wallets of your customers.
Direct Mail = Direct Success
Whether you’re a large national landscaping franchise or a small, family-owned retail business, summer is the time for getting things done. Families and individuals are motivated more this time of year to finally tackle their to-do lists in and around the home. That, combined with a more feel-good environment with nicer weather and more normal business hours, creates a perfect storm for consumer spending. Remind new and existing customers that their dollars can go a lot farther with your business by enticing them with coupons or specials that are delivered right to their door! BNP can geo-target mailings—down to ZIP codes and carrier routes—and ensure that your message is getting in the hands of your most relevant customers with direct mail success.
Press the Issue to Inspire Greatness
Enticing consumers to buy is one thing—but inspiring them to do something is another. With our in-house creative services, we can provide you top-level creative that entices and encourages your consumers to take action. Whether it’s a small home improvement or a new hairstyle, show them what’s possible! This can be done via a simple postcard with striking imagery or a complete saddle stitched lookbook that can become a showpiece in their homes. There are a number of different products BNP can run on our state-of-the-art Xerox® iGen® 5 Press, from posters to brochures.
After you’ve driven traffic to your store or location, make sure you’re sending the right messages to your shoppers or consumers with vinyl clings, poster boards, or hanging signs. Maybe you want to entice more purchases at the counter. BNP develops custom signage that’s easy-to-remove and packs a punch at the point of purchase.
As you read in our most recent blog post, Print Media That Sticks Up for Your Business, reusable vinyl stickers make your business stand out. Whether it’s door signage or exclusive sale announcements, these print marketing materials can be stuck-and-restuck whenever necessary. The best part? You can use them for custom-branded packing tape, helping to spread the message for all of your e-commerce and delivery shipments.
Move While It’s Hot!
Talk with BNP Empowered Print today to get your Summer marketing activities in the queue.