The printing industry can often be complex with shifting trends and technologies. BNP Empowered Print stays on top of everything that moves and informs all of our partners along the way. To help get to the heart of what you need more quickly, please find a list of frequently asked questions regarding BNP and the print industry as a whole.
And BNP’s Empowered Answers
What is a web printer?
A web printing company such as BNP produces its products on presses that use rolls of paper versus cut sheets used on sheetfed presses. These rolls are “webbed” through the press and collected and cut in the folding unit at the end in one continuous process. The advantage is speed and in many cases, the elimination of a finishing step. Web printing becomes more and more economical as the length of run increases. The word “web” in this case has nothing to do with the internet.
What is the difference between heatset and coldset (non-heatset) printing?
BNP provides both types of printing to our customers. Heatset printing is a process whereby once the ink is applied to the paper it next runs through a dryer then chill rollers in order to cure or “set” the ink. Once this is done the inks are immediately totally dry on the paper. This process eliminates all offsetting and marking one might expect when running cold. The heatset printing process is always necessary when slick stocks like coated or supercalendered grades of paper are used. The coldset process uses absorption and air to dry the inks and is usually suited well for newsprint type grades like standard newsprint, 35# groundwood hi-brights or 50# offset. BNP uses semi-heatset inks for our 4 color web leads and the page 1 plate of all of our publications. This ink will dry to the touch in 30 minutes and prevent that ‘black fingers’ effect. Still, this is a coldset process and not applicable for slick stocks.
What basic formats can BNP produce?
Tabloids, broadsheets, digests, flexies, half-tabs, stitched booklets with self-cover or sheet fed cover, stitched tabloids.
Is print affordable compared to digital advertising?
Compared to the costs of digital advertising, print is very affordable. According to webpageFX, A Search Engine Marketing campaign can cost upwards of $4,000-$10,000 to start gathering steam. In addition, once a customer clicks on an ad, you will run the risk of them forgetting about it the next day since it is not a tangible thing. If you consider the costs of print advertising, which can be more personalized, and tend to cost less per item, the more you order/distribute the more you find print to be a better option.
Is print advertising effective compared to digital advertising?
Print advertising is an easy way to grab a customer’s undivided attention. Those who rely on just digital advertising are risking their potential customers half-heartedly focusing on the message. With pop-ups and the ability to search multiple sites at once, it is hard to focus on one thing for more than a nanosecond. Print advertising allows a person to hold a piece of art in their hand and focus on the message.
How will my job be monitored at BNP?
Every customer at BNP is assigned a printing professional. Your customer service specialist monitors your job every step of the way. Repeat customers are assigned to the same CSR in order to help establish long-term partnerships and promote effective communication.
Is print and paper wasteful?
Paper is one of the most recycled products in the world. Plus, the print, paper, and mail value chain supports 8.4 million American jobs. (EMA Job Study 2013)
Is print media harmful to the environment?
All paper products are recyclable and the printing industry does not harm the environment. In fact, most newspapers and magazines are printed on recycled paper. Did you know… Paper can be recycled up to seven times?! According to AF&PA, in 2016, the paper recovery rate in the US was 67.2%.
Have More Questions?
BNP is prepared to help with more answers. Contact our turn-key printing specialists today.