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Frequently Asked Questions

The printing industry can often be complex with shifting trends and technologies. BNP Empowered Print stays on top of everything that moves and informs all of our partners along the way. To help get to the heart of what you need more quickly, please find a list of frequently asked questions regarding BNP and the print industry as a whole.

And BNP’s Empowered Answers

What is a web printer?

A web printing company such as BNP produces its products on presses that use rolls of paper versus cut sheets used on sheetfed presses. These rolls are “webbed” through the press and collected and cut in the folding unit at the end in one continuous process. The advantage is speed and in many cases, the elimination of a finishing step. Web printing becomes more and more economical as the length of run increases. The word “web” in this case has nothing to do with the internet.

What is the difference between heatset and coldset (non-heatset) printing?

BNP provides both types of printing to our customers. Heatset printing is a process whereby once the ink is applied to the paper it next runs through a dryer then chill rollers in order to cure or “set” the ink. Once this is done the inks are immediately totally dry on the paper. This process eliminates all offsetting and marking one might expect when running cold. The heatset printing process is always necessary when slick stocks like coated or supercalendered grades of paper are used. The coldset process uses absorption and air to dry the inks and is usually suited well for newsprint type grades like standard newsprint, 35# groundwood hi-brights or 50# offset. BNP uses semi-heatset inks for our 4 color web leads and the page 1 plate of all of our publications. This ink will dry to the touch in 30 minutes and prevent that ‘black fingers’ effect. Still, this is a coldset process and not applicable for slick stocks.

What basic formats can BNP produce?

Tabloids, broadsheets, digests, flexies, half-tabs, stitched booklets with self-cover or sheet fed cover, stitched tabloids.

Is print affordable compared to digital advertising?

Compared to the costs of digital advertising, print is very affordable. According to webpageFX, A Search Engine Marketing campaign can cost upwards of $4,000-$10,000 to start gathering steam. In addition, once a customer clicks on an ad, you will run the risk of them forgetting about it the next day since it is not a tangible thing. If you consider the costs of print advertising, which can be more personalized, and tend to cost less per item, the more you order/distribute the more you find print to be a better option.

Is print advertising effective compared to digital advertising?

Print advertising is an easy way to grab a customer’s undivided attention. Those who rely on just digital advertising are risking their potential customers half-heartedly focusing on the message. With pop-ups and the ability to search multiple sites at once, it is hard to focus on one thing for more than a nanosecond. Print advertising allows a person to hold a piece of art in their hand and focus on the message.

How will my job be monitored at BNP?

Every customer at BNP is assigned a printing professional. Your customer service specialist monitors your job every step of the way. Repeat customers are assigned to the same CSR in order to help establish long-term partnerships and promote effective communication.

Is print and paper wasteful?

Paper is one of the most recycled products in the world. Plus, the print, paper, and mail value chain supports 8.4 million American jobs. (EMA Job Study 2013)

Is print media harmful to the environment?

All paper products are recyclable and the printing industry does not harm the environment. In fact, most newspapers and magazines are printed on recycled paper. Did you know… Paper can be recycled up to seven times?! According to AF&PA, in 2016, the paper recovery rate in the US was 67.2%.

Does making paper destroy forests?

Paper production supports sustainable forest management. According to USDA Forest Service in 2010, the United States grew many more trees then we harvested.

Does paper use a lot of energy and create a larger carbon footprint?

Much of the energy used is renewable and the carbon footprint is remarkably low. More than 65% of the total energy used by paper facilities comes from renewable forest biomass.

What are the differences between digital printing and offset printing?

Digital printing utilizes toners or liquid ink. Offset printing uses metal (usually aluminum) plates that transfer images onto a rubber blanket, which is then rolled onto a sheet of paper.

How do I know which printing technique is best?

Together we review your needs and the overall objective of your project. From there, we discuss all the potential printing options available that best meet your needs. We work side by side with each of our customers to establish the best process to complete their project on time and on budget. To get this process started, reach out to a BNP consultant.

What if I have an emergency job or you have to close shop?

Never fear when it comes to last-minute projects! We employ nearly 100 skilled tradespeople to ensure operations run efficiently, as well as a full administrative support staff who are well-versed in all aspects of the printing business and we’re here to help!

Are you a newspaper?

We are not. We are a business dedicated to producing the highest quality commercial print media available. From brainstorming layout to final binding, we’ve mastered the art of print media to help you implement a professional third party printing process into your business’ practice.

What is variable printing?

It is a form of digital printing which allows us to change elements such as text, graphics, and imagery from one piece to the next without stopping or slowing the printing process. This process utilizes specialized software and information from a database or external files to personalize each page to your liking. There are different levels and methodologies to variable printing to suit a variety of projects. Think variable printing could streamline your business? Contact us today to find out more!

How do you use analytics?

Analytics are key when it comes to the print business. We’re constantly researching, identifying, and correcting the inefficiencies that businesses big and small face when it comes to printing. We strive to maximize cost savings for your business, all while improving the use of both human and capital resources! Not sure if a third-party print company is the right choice for you? Give us a call at 716-852-1600 and see how BNP can be the right addition to your organization’s printing process.

Can you send a proof?

Absolutely! We offer each of our clients proofs of every project as part of each printing service. We want to make sure that we’re both on the same page throughout every stage of your project and want every client satisfied with the desired outcome before sending the project to press.

How do I get an estimate?

You can contact BNP Empowered Print 24/7 here, or call us at 716-852-1600. We look forward to bringing your next project to life!

How long does it take to run a print job?

Every project that comes to us has its own unique timeline. We work side by side with our clients to ensure that we’re on the same page with each project’s projected timeline and completion date. Reach out to one of our administrative support staff members to get a quote on your next upcoming print project!

How do I get my project faster?

Have a last-minute project you need to get completed? Did a deadline unexpectedly shift? No worries! Give us a call anytime at 716-852-1600 or contact us here and our team of printing experts will help keep your project on track.

What happens if you have to close due to weather?

We’re used to working through the rain, sleet, pandemics, and snow—a lot of snow to be specific. We are an essential business and have protocols in place to remain operational during times of extreme weather and unexpected events. BNP is ready when you need us.

Have More Questions?

BNP is prepared to help with more answers. Contact our turn-key printing specialists today