This is where direct mail goes above and beyond. Introducing the latest omnichannel marketing service available—BNP Beyond Mail.
Our comprehensive seven-step approach utilizes a variety of channel marketing tactics—from variable printed mail pieces to seamless social media feed ads—to follow each recipient along their journey rather than relying on bulk data such as landing page views. BNP Beyond Mail empowers your advertising messages through intelligent, immersive direct mail that integrates social media, re-marketing, hyper-focused tracking, and a greater opportunity for ROI.
Track all of your results in real time on your personalized dashboard!
Tracking & Driving Traffic
BNP Beyond Mail utilizes a unique seven-pronged approach to target audiences beyond just your print advertisements. Curious to learn more? Here’s how it works:
Match your mailing list with their Facebook and Instagram user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message on their social feeds, even before they visit your website online.
Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.
With Informed Delivery® integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!
Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign.
If a prospect leaves your website without taking action, your ads will show up throughout the Google® Network directing them back to your website.
Social Media Follow Up
Keep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.
Receive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!
Beyond Mail Makes a Difference
Make Your Mail Mean More
BNP Beyond Mail brings you seven different technologies timed and delivered strategically to drive maximum exposure and engagement for your direct mail campaign.
With an average 23-46% lift in results over traditional direct mail campaigns, our digital retargeting delivers the difference you’ve been looking for when it comes to traditional mail marketing. We’re here to make direct mail the most effective form of advertising in your arsenal.
Go Beyond and
Think Outside the Mailbox
Elevate your marketing strategy to the next level with BNP Beyond Mail digital retargeting marketing services. Setup a meeting with our dedicated service team today!