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Digitize Your Direct Mail

This is where direct mail goes above and beyond. Introducing the latest omnichannel marketing service available—BNP Beyond Mail.

Our comprehensive seven-step approach utilizes a variety of channel marketing tactics—from variable printed mail pieces to seamless social media feed ads—to follow each recipient along their journey rather than relying on bulk data such as landing page views. BNP Beyond Mail empowers your advertising messages through intelligent, immersive direct mail that integrates social media, re-marketing, hyper-focused tracking, and a greater opportunity for ROI.

Track all of your results in real time on your personalized dashboard!

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Tracking & Driving Traffic

BNP Beyond Mail utilizes a unique seven-pronged approach to target audiences beyond just your print advertisements. Curious to learn more? Here’s how it works:



Match your mailing list with their Facebook and Instagram user accounts. Your target market will not only receive the mailing, but will be delivered the SAME message on their social feeds, even before they visit your website online.


Mail Tracking

Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.


Informed Delivery

With Informed Delivery® integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!


Call Tracking

Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign.


Online Follow-Up

If a prospect leaves your website without taking action, your ads will show up throughout the Google® Network directing them back to your website.


Social Media Follow Up

Keep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.


LEAD Match

Receive a list of who came to your website from the mailing list and what actions they took. With LEADMATCH, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!

Beyond Mail Makes a Difference

BNP Empowered Print offers both standard direct mail services as well as the omnichannel Beyond Mail service. All direct mail offerings can be personalized and offer targeted reach to maximize each piece. So what’s the difference between more traditional direct mail campaigns and Beyond Mail?
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Increased Results:

Beyond Mail offers a 23-46% increase in results over traditional direct mail.

Always in the Know:

Personalized dashboard that shows results for your campaign in real-time across all platforms.

More In-Hand Exposure:

Between 8-16 touchpoints to the direct mail recipients for a fraction of the cost of a stamp.

Stay Relevant:

Integrates the power of direct mail with omnichannel digital marketing with transparent analytics making each Beyond Mail campaign better than the last.

Consistency Is Key:

Single mail pieces turn into impressions across multiple platforms. Your ads will be displayed to your ideal customer across the various platforms they spend the most time using.

Game, Set, Matched:

You’re not bound by traditional bulk mailing lists with Beyond Mail. You can drill down to more specific audiences who are more likely to respond and convert.

Make Your Mail Mean More

BNP Beyond Mail brings you seven different technologies timed and delivered strategically to drive maximum exposure and engagement for your direct mail campaign.

With an average 23-46% lift in results over traditional direct mail campaigns, our digital retargeting delivers the difference you’ve been looking for when it comes to traditional mail marketing. We’re here to make direct mail the most effective form of advertising in your arsenal.

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Go Beyond and
Outside the Mailbox

Elevate your marketing strategy to the next level with BNP Beyond Mail digital retargeting marketing services. Setup a meeting with our dedicated service team today!