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Direct Mail

BNP Empowered Print offers mailing services for your publications or advertising collateral direct to your target audience. Our experienced team is able to help you fully customize each and every piece to better target your audience.

Empowered Direct Mail

Every Door Direct Mail (EDDM) 

  • Segmentation down to the carrier route.
  • Not addressed to specific resident—“postal customer.”
  • Non-machinable, which has fewer restrictions on size/weight.
  • Discounted postage rate—typically $0.18 per piece.

Data-Driven Mailing

  • Highly targeted reach.
  • Addressed to specific resident(s) or businesses.
  • Machinable, which has tighter restrictions on size/weight.
  • Market mail postage rate with bulk permit.
  • The ability to personalize each piece.

Direct Mail by the Numbers

  • Average response rate for BNP direct mail: 3.7%—exponentially greater than the average response rates of email (0.2%) and paid search (0.1%).
  • Direct mail outperforms all digital channels by 600%.
  • 70% of direct mail is opened—79% is read for >1 minute.
  • 80% of recipients are more likely to open direct mail if it is personalized.

Signed, Sealed & Delivered

BNP Empowered Print has on-site postal verification making it possible to deliver directly to the post offices in your target areas and lessening the time it takes to get your message in front of those who matter most. Plus, there are a variety of data categories BNP uses to get your message in front of the right audience, including specific locations, demographics, behaviors, and psychographics.

Go Direct with BNP Mail

Increase your open rates with a true partner. BNP Empowered Print is prepared to execute your next direct mail campaign.